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A Sense-Making Approach to Making Sense of Mixed Health Information

Lei Wu and Hoyoung Ahn

(Submission #178)


Abstract

This study adopted sense-making theory as the theoretical framework, and employed in-depth qualitative interviews with college students to understand their perceptions of the mixed messages in tanning-related health information. We report on the gap/inconsistency perceived by college students and their gap-bridging strategies to make sense of the mixed health information. Practical suggestions for health campaign developers and health information providers are discussed.

Categories

Program Track:  Track 1 - Information Behaviour
Submission Type:  Research Paper

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