Market Research Analyst

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. They conduct research using secondary and primary sources to confirm that the facts presented in media resources are correct before being published and/or aired. They need to be able to work under a deadline and sometimes need to confirm facts by telephoning a source directly.

Market research analysts have good familiarity with statistical methods and measurement, very good writing skills and knowledge of economic business and market trends. Also important are excellent research skills and a good knowledge of resources for research. You also need to be able to work quickly and efficiently on a deadline.

Education: Most market research analysts need at least a bachelor’s degree. Top research positions often require a master’s degree. Strong math and analytical skills are essential.

Average salary: The median annual wage for market research analysts was $60,300 in May 2012.

Outlook: Employment of market research analysts is projected to grow 32 percent from 2012 to 2022, much faster than the average for all occupations. Employment growth will be driven by an increased use of data and market research across all industries, to understand the needs and wants of customers, and to measure the effectiveness of marketing and business strategies. Occupational Outlook Handbook, U.S. Bureau of Labor Statistics.


Operations Research Analyst

Organizations rely on the collection, analysis and reporting of statistical data in order to quantify their successes and failures and to create a snap shot of how the organization is fulfilling its goals and objectives. The information professionals who carry out these duties are called Operations Research Analysts. Operations research analysts create surveys, collect data, use statistical software packages to interpret data and write reports on their findings for their organization.

To be a good operations research analyst you need to have good mathematical skills, especially skills in statistics. You should have an excellent grasp of the concepts involved in collecting and analyzing statistical data. You should have taken a number of educational courses in statistics. A good operations research analyst should be able to use statistical software packages to interpret and analyze data. You should also have good writing skills and be able to write reports on your findings that can be read by different people in the organization who would benefit from reading the findings in your report, and can make better decisions based on your research.

Education: at least a Bachelor’s degree and usually a Master’s degree, often in Computer Science, Mathematics or Statistics.

Skills: mathematics, strong knowledge of statistical concepts, ability to use statistical software to analyze data.

Average Salary: The median annual wage for operations research analysts was $72,100 in May 2012.

Outlook: Employment of operations research analysts is projected to grow 27 percent from 2012 to 2022, much faster than the average for all occupations. As technology advances and companies seek efficiency and cost savings, demand for operations research analysis should continue to grow. Occupational Outlook Handbook, U.S. Bureau of Labor Statistics.

Interviews: Jana CarsonJo Nelson, Nancy Fried Foster


Bibliometrics and Research Impact Librarian

Universities are increasingly becoming interested in quantifying the impact that their research has. With their traditional interest in bibliometrics, librarians are a perfect fit for analyzing research impact and to train faculty members and graduate students to use tools to measure their own research impact.

Bibliometrics and Research Impact Librarian have strong foundations in numeracy, statistics, and bibliometrics, which is the science of measuring scholarly output. skills. They are familiar with issues surrounding scholarly communication and research impact, have excellent communication and instruction skills These individuals often serve as the point person in the library and a key person on campus for bibliometrics and research impact and likely will be training faculty and students to use bibliometrics tools and how to interpret metrics.

Education: Requires an ALA accredited Master’s of Library Science (U.S. and Canada) or a CILIP accredited library science program or training course (UK).

Skills: Requires excellent research skills. Requires excellent knowledge of copyright and scholarly communication. Requires excellent knowledge of issues surrounding bibliometrics and analyzing research impact.  Requires strong data analyzing and bibliometrics skills using tools such SciVal,  Google Scholar Citations, Publish or Perish, Symplectic, ORCID, Researcher ID.

Average Salary: Librarians average $26.62/Hr. This is a hot specialty in 2015, so well-qualified candidates will command a higher salary.

Outlook: Employment of librarians is projected to grow 7 percent from 2012 to 2022, slower than the average for all occupations. However retirements are anticipated. Technological skills improve employment prospects as well as provide entry into faster growing professions. Occupational Outlook Handbook, U.S. Bureau of Labor Statistics.


Fundraiser/Prospect Researcher

As institutions compete against an increasingly crowded field for fundraising dollars, many now need information professionals to assist in their fundraising efforts by researching new donors or prospects.

As institutions compete for fundraising dollars, many now see the need  for information professionals to assist in their fundraising efforts by researching new donors or “prospects”. These information professionals are called Prospect Researchers. Prospect research require excellent research skills to find new prospects, and to evaluate and prioritize prospects. They also need excellent analytical skills to search through data and news sources to find information and clues that would suggest that a particular prospect represents a viable lead for fundraisers within an organization. Also important for Prospect Researchers are excellent writing skills which are needed in order to present findings on various prospects in clear and concise reports for other fundraising professionals within an organization.

Education: Fundraisers need excellent communication and organizational skills. Most positions require at least a bachelor’s degree. sometimes a Master’s degree in Library Science is required as well.

Skills: Excellent research skills. Good writing skills (able to create guides to prospects). Experience with searching databases including business databases. Proficiency with word processing and spreadsheets Experience with fundraising databases including Raiser’s Edge and Tessetura.

Outlook: Employment of fundraisers is projected to grow 17 percent from 2012 to 2022, faster than the average for all occupations. Strong employment growth driven by the continued need to raise money should result in good job opportunities.  Occupational Outlook Handbook, U.S. Bureau of Labor Statistics.

Interviews: Nicole Fonsh