Noora Sisko Henriikka Hirvonen1,2,3, Raija Korpelainen3,4,5, Riitta Pyky3,4,5, Maija-Leena Huotari1,3
¹Information Studies, Faculty of Humanities, University of Oulu, Finland; ²Eudaimonia Research Center Oulu, University of Oulu, Finland;³Medical Research Center Oulu, University of Oulu, Finland; 4Oulu Deaconess Institute, Department of Sports and Exercise Medicine, Oulu, Finland; 5Institute for Health Sciences, Center for Life Course Epidemiology, University of Oulu, Finland

Tuesday, November 10, 10:30am

In this study we investigate young men’s seeking and avoidance of physical activity and exercise information. Stage of exercise behavior change as identified in the Transtheoretical Model and everyday health information literacy are studied in relation to these actions. The data were collected with a questionnaire survey (n=1,040) administered at the Finnish Defence Forces’ call-ups in September-December 2013 in Oulu, Finland. Statistical analyses include analysis of variance and multivariate logistic regression analysis. The results indicate that stage of exercise behavior change is associated with information seeking on physical activity and exercise, but only vaguely with avoidance of information. By contrast, everyday health information literacy was associated with avoidance of information and not with information seeking. Future studies should look more carefully into the relationship between health information behavior and literacy. Moreover, information behavior in stages of behavior change should be studied in the context of other health behaviors and among other populations.