Sunday, 17:30



Sanghee Oh, Florida State University
Kaitlin L. Costello, Rutgers University
Annie T. Chen, University of Washington
Barbara M. Wildemuth, University of North Carolina


Qualitative methods can be used to understand and interpret human behaviors in a variety of contexts, including people’s health information behaviors. This panel will discuss current applications of qualitative methods in this context, with emphasis on three examples: visual elicitation techniques, qualitative content analysis, and grounded theory approaches. The audience will be encouraged to discuss additional qualitative approaches and mixed methods, and how they might be applied to studies of health information behaviors.