September 22-24, 2016

The EuroIA summit is Europe’s leading Information Architecture (IA) and User Experience (UX) conference. It is a platform for exchange between veteran Information Architects, experts from foreign fields practising IA, and newcomers to the practice of IA and UX design. It shows hands-on results and best practices, along with the methods to get there. It is organised every year in September, in a different European city. EuroIA 2016 Amsterdam will be the 12th edition. Learn more about EuroIA

Connected Things Amongst Us

The EuroIA summit is Europe’s leading Information Architecture (IA) and User Experience (UX) conference. EuroIA 2016 takes place from 22 till 24 September in Amsterdam, at the Renaissance Hotel. It is a 3 days conference with workshops in the mornings and talks in the afternoon.

3 Keynotes
Thursday, 22 Sept.
Claire Rowland
Friday, 23 Sept.
Alanus von Radecki
Saturday, 24 Sept.
Alistair Duff
What is the actual process for designing connected things? And what can we learn from it about information architecture? Claire Rowland is an independent product design and UX research/strategy consultant specialising in the Internet of Things (IoT).How will connected things change our lives on larger scales? Alanus von Radecki is Director of a Fraunhofer Innovation Network, coordinating 20 companies, 12 Fraunhofer-Institutes and 15 cities on innovation projects for sustainable urban development.How does a world of connectedness affect the development of human beings? Alistair S. Duff, who read philosophy at the Universities of London and Glasgow, explains the impact of an always-connected world on society.
12 Workshops
Gerry McGovern
Transform: From Organization-Centric to Customer-Centric
Donna Spencer
Introduction to Information Architecture: the Workshop
Jorge Arango
From Strategy to Structure (and Back Again)
Denys Mishunov
Psychology of Performance or Why Performance Matters
Alastair Somerville
Connecting Conversation
Sophia Voychehovski
Object-Oriented UX: Designing Elegant, Modular Systems

Our Theme

Our work as information architects and UX designers is no longer confined to web pages or even the browser. We design and shape digital solutions for an ever more complex world full of connected things. And we rarely do this from scratch. The contexts are often so complex that we cannot define every detail and aspect of our solution.

We are challenged to architect systems…

  • which are ecosystems of connected devices
  • which provide cross-channel user experiences
  • where humans can barely intervene in the cybernetic interplay of sensors, processors and actuators (e.g. in logistics)
  • where algorithms do the job and humans are hired for sub-tasks (e.g in financial or legal services)
  • where businesses and networks drive their power from connectedness
  • for internet of things devices

What role do we information architects play within these realms? With our specific skills and heritage, how can we contribute to them? How do we practice information architecture for connected things? What are the results of work already accomplished in this area, which solutions have proven right and what challenges do we still face?

Finally, what are the cultural and ethical consequences of such complex systems of connected things? It is our responsibility to shape solutions that are not only efficient and helpful but also respect the privacy of individuals and communicate accurately the extent to which people are sharing their data.

At the EuroIA 2016 conference, we will bring together IA & UX practitioners and people from other fields of practice who are all structuring and shaping environments of connected things.

We hope to see you there!

Tickets  |  Programme  |  Speakers



EUROIA16_venue_01We are proud to welcome you at one of the most impressive venues of Amsterdam:
the Renaissance Hotel with its Koepelkerk.


The Renaissance Hotel is just steps away from the historical Jordaan, the fashion district ‘De Negen Straatjes’ and Central Station. It puts you in the middle of all the fabulous of Amsterdam.

The Renaissance Hotel
Kattengat 1
Amsterdam, 1012 SZ
The Netherlands


Reservations: You can book a room in the Renaissance hotel via the following reservation link.  Unfortunately the Renaissance hotel does not offer a discount to EuroIA participants.