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EPIC, a multidisciplinary community of practitioners and academics, including many in information science and related fields, promoting ethnographic & sociocultural approaches in industry.

Minneapolis, MN, 29 Aug-1 Sept

EPIC invites submissions to our 12th annual meeting – the premier international gathering on ethnography in industry.

Read the full call and more conference info here:

Call for Participation – Papers, Case Studies, PechaKucha and Tutorials

The EPIC2016 theme pathmaking emphasizes the power of ethnography in academia and business to create transformative innovation, growth and strategic success for companies, industries and communities. The conference will highlight the essential role that a deep understanding of human societies and their cultures plays to guide organizations through the difficult, real-world complexities and challenges businesses face today.

The program committee invites submissions of proposals for Papers, Case Studies, Tutorials and PechaKucha presentations that embody the spirit of pathmaking. Contributions should draw on theoretical advances in social science research (or other ethnography-informed disciplines), coupled with applied best practices from professional fields, to strike new directions for creating knowledge, insights, techniques or applications. Contributors should either be able to show how their ethnographic work profited from engaging with industry, or how methods in their ethnographic toolkit opened new opportunities for businesses, industries, customers or communities, in areas such as:

– New product/service development
– Innovation
– Design
– Corporate strategy or organizational change
– User experience
– Marketing, advertising, communication

We encourage contributions from any of the variety of fields that create/apply ethnography, including: the social sciences (anthropology, sociology, economics, linguistics, psychology etc) & humanities, business strategy, marketing, product management, design, UX/usability, AGILE/Lean, HCI/CSCW, informatics, communications, policy, education, government, defense, international development, data science, leadership, organizational design, change management, technology, software engineering, healthcare and more.

Please join us in Minneapolis!


Proposal submission deadline – February 19, 2016
Acceptance notification – April 23, 2016
Full draft submission – June 4, 2016
Final submission (for publication) – August 15, 2016

Complete submission guidelines for each format are on the conference website: