Video: Webinar on Survey Methods
In this webinar, we invited Lynn Silipigni Connaway and Marie L. Radford to talk about the different steps when conducting a survey. Several questions are discussed:
- What types of questionnaires exist?
- What is sampling?
- What are the advantages and disadvantages of surveys?
- How should surveys be designed?
Our experts also talk about data analysis tools and methods. Collecting data with a survey is the first step, but the analysis is another important aspect as well.
Furthermore, they explain in which situations or for which purpose a survey could be extended by other methods and when mixed methods (including surveys) are recommended.
We would like to thank Lynn Silipigni Connaway and Marie L. Radford for this valuable lesson and for having a fun webinar with us!